Transforming Healthcare Through Innovation

A recent visit to Philips Innovation Center (PIC) in Bangalore, India enabled me to witness some path breaking medical technologies and devices, developed by Philips Healthcare,  that are set to transform the current status of healthcare market. Philips, with its ‘Open Innovation Strategy’, has combined the innovative prowess of partnering companies and researchers to bring ...

Trendy Healthcare Marketing

Gone are the days when hospitals were built solely for providing treatment. These days the healthcare industry has started marketing specialists and targeting specific segments that help them survive in this competitive industry. The industry is propelling itself into a new arena of building multispeciality hospitals. The consumers, patients in this case, have become more ...

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