All posts by Sumeet Kad

Healthcare consultant and marketing professional.

Cancer Treatment by ‘Dr. Mathematics’

Answer this. Would a cancer patient or his/her family allow a software based on mathematical algorithms to design the treatment plan and assess the prognosis of that plan? Embrace this fact before answering. In a recent study, a computer model of lung cancer made consistently better predictions of the future symptoms suffered by a set of patients ...

Use Smartphones to Lose Weight

Here is a fact on the serious ailment of Obesity - 500 million people worldwide, or 1 out of every 10, is obese. USA is the obesity capital of the world where more than one-third of U.S. adults (35.7%) are obese. UK is not far behind with 25% and India with 5% of population suffering ...

Transforming Healthcare Through Innovation

A recent visit to Philips Innovation Center (PIC) in Bangalore, India enabled me to witness some path breaking medical technologies and devices, developed by Philips Healthcare,  that are set to transform the current status of healthcare market. Philips, with its ‘Open Innovation Strategy’, has combined the innovative prowess of partnering companies and researchers to bring ...

Trendy Healthcare Marketing

Gone are the days when hospitals were built solely for providing treatment. These days the healthcare industry has started marketing specialists and targeting specific segments that help them survive in this competitive industry. The industry is propelling itself into a new arena of building multispeciality hospitals. The consumers, patients in this case, have become more ...